Rimma Pugatsch Shendelzon
Rimma Pugatsch Shendelzon
Director of IP Landa Digital Printing
Industries Mechanical Engineering, Physics, Electronics, Medical devices, Multidisciplinary systems
Languages Hebrew, English, Russian

Rimma Pugatsch Shendelzon

Rimma is the Chair of the Israel Patent Attorneys Association (IPAA), the Director of Intellectual Property at Landa Digital Printing and IP consultant. She is also a founder of the Patent Attorneys IP-Managers forum and a board member of The Forum of In-House IP Managers and Counsels.
She is a highly experienced Patent Attorney with over 15 years of expertise in IP. With eight years spent at a leading Israeli IP firm, she handled patent portfolios for clients across diverse technological fields and actively participated in patent litigation processes.
For nearly a decade now, she has served as an in-house IP manager where she manages and develops strategies of multidisciplinary IP portfolios
Rimma’s experience includes management of patents, trademarks and designs portfolios, establishing and implementing IP strategies, collaborating with management, R&D and other teams, educating employees on IP matters, working with global IP firms, and overseeing budget planning and management. Her meticulous attention to details and organizational skills ensure efficient allocation of resources for optimal outcomes. Rimma's strong professional relationship with external patent attorneys enhances her ability to protect and maximize the value of the companies IP assets.

Rimma has made a notable contribution to the IP industry as the Chair of the Israel Patent Attorneys Association, by playing a pivotal role in providing professional education to the local IP community, establishing knowledge-sharing groups, and raising public awareness about the importance of IP. Her dedication and leadership have had a profound impact on advancing the patent attorney profession.


MSc. in Bio-Medical Engineering from Tel-Aviv University
M.A. in Patent Law from University of Haifa


IPAA (Chair)
The Forum of In House IP Managers and Counsel in Israel (Board Member)